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Tips for Creating Great Branding Photos for Social Media
Plan Your Content:
Develop a content plan that details what types of photos you need and how they will be used. Consider creating a photography checklist to ensure you capture all the required details during your photoshoot.
Hire a Professional Photographer:
While smartphone cameras are improving, professional photographers have the equipment to produce exceptional shots. Look for photographers who have experience in brand photography and have a portfolio that aligns with your aesthetic.
Use Natural Light:
Soft light creates soft images that are generally more attractive than those taken with bright studio lighting.
Whenever possible, schedule photoshoots during the morning hours to take advantage of ambient light.
Incorporate Your Brand Elements:
Include your brand’s color scheme, brand mark, and other branding features in your photos to reinforce brand recognition.
This could be through backdrops, scenic elements, or even the attire of the people in the photos.
Show Behind the Scenes:
Give your audience a behind-the-scenes look into the behind-the-scenes aspects of your company.
This can humanize your brand and build a stronger connection with your audience.
Edit for Consistency:
Post-production editing can enhance your photos and ensure they have a consistent look. Use the same visual style, color adjustments, and image trimming to maintain style consistency across your social media feed.
